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Human inspiration

for meaningful

Innovation

 

WHITE LEAF

 Human Centered Innovation

We help your company grow

by placing individuals at the heart of your innovation

 

 

 

Over the last 20 years, I've been lucky enough to work with world leading companies and passionate entrepreneurs. I have also been sharing my passion for innovation with HEC students for more than 10 years.

I founded WHITE LEAF to help my client innovate with people in mind. I aim to bring consumer centricity to life, developing the voice of consumer in every department. I help teams turn their consumer understanding into strategic thinking and innovative solutions that really make the difference.

My belief is that the true source of competitive advantage lies in deeply understanding consumers and answering them in a new and meaningful way.

 

OUR BELIEF

There is no substitute to human understanding.

 

EXPLORE IN DEPTH

Listen to uncover needs

& behaviors.

Step into your consumer shoes to experience their world through their eyes 

ANTICIPATE

Pre-empt new growth opportunities

Build future scenarios with our experts and explore pathways for a sustainable future.

MAKE IT HAPPEN

Create solutions that make sense

Develop strategies, generate concepts, prototype ideas, 

based on true insights

develop skills

Foster your consumer centricity

Create a culture of consumer-focused thinking within the organization from top to bottom

 

Decathlon

Mars

Pepsico

General Mills

Chanel

 
 

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