Human Centered Innovation
We help your company grow
by placing individuals at the heart of your innovation
Over the last 20 years, I've been lucky enough to work with world leading companies and passionate entrepreneurs. I have also been sharing my passion for innovation with HEC students for more than 10 years.
I founded WHITE LEAF to help my client innovate with people in mind. I aim to bring consumer centricity to life, developing the voice of consumer in every department. I help teams turn their consumer understanding into strategic thinking and innovative solutions that really make the difference.
My belief is that the true source of competitive advantage lies in deeply understanding consumers and answering them in a new and meaningful way.